What is a Trademark?

A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. A service mark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of a service rather than goods. Some examples include brand names, slogans, and logos. The term “trademark” is often used in a general sense to refer to both trademarks and service marks.

Key Features of Singapore’s Trade Marks Act

Although it is not mandatory to register a trademark in order to use it under Singapore law, a trade mark registration adds great value to a business. By filing for trade mark registration, the trade mark owner obtains a right to ownership and the right to prevent others from using a similar or identical mark without the owner’s permission.

There is no time limit for filing according to the Trade Marks Act. However, it should be noted that a suit for an infringement of a registered trademark is only possible if the trade mark is registered. A trademark registration takes effect from the date of filing. The validity period of a registered trademark in Singapore is 10 years, and can be renewed indefinitely at the end of each 10-year period.

The Advantages of Registered Trademarks

A trade mark can add value to your business. Using a trade mark can help customers easily identify and remember your products and services, allowing you to build customer loyalty and protect your market share.

Average Time to Register a Trademark

It may take about 6 to 9 months for a trade mark to be registered. The corresponding time process will appear according to the following situations:

• Descriptiveness
• Non-distinctiveness
• Prior conflicting rights