Lawrence holds a Master of Science degree in International Marketing from the University of Strathclyde (UK) and a Bachelor of Science degree in Psychology from the University of Southern Queensland (Australia). A Chartered Marketer accredited by the Chartered Institute of Marketing (CIM), UK, he brings deep expertise in international marketing, business development and industrial expansion. For nearly two decades, he has also contributed to community and education, serving on the boards of schools and grassroots organizations.

Lawrence has held senior leadership roles across multiple industries and international markets. As Chief Marketing Officer and Director at Sembcorp Urban for 22 years, he was part of the pioneering team that developed the landmark Singapore+1 framework spanning Batam and Bintan. He played a key role in the development of 22 overseas industrial estates across China, Indonesia and Vietnam, and contributed to the expansion of new projects in Thailand, Malaysia and Myanmar.

Before joining Sembcorp Urban, Lawrence was Business Head, Asia Pacific, at Bilcare Asia-Pacific, where he led the establishment of the company’s global pharmaceutical packaging research and advanced materials capabilities. Earlier in his career, in 1987, he was a member of the start-up leadership team for a USD 1 billion joint venture at the China World Trade Center in Beijing, where he served as Head of the Convention and Exhibition Centre. Previous senior appointments were with France’s TOTAL oil and USA’s Honeywell.

Drawing on his extensive experience in industrial estates development and broad-based industrial exposure across Asia, Lawrence is a leading voice and a regular speaker on last-mile connectivity solutions and regional market positioning. He connects overseas clients new to ASEAN markets, leveraging on Singapore as a proven regional platform for establishing new factories, logistics hubs, data centres and AI factories.