Lawrence holds a Master of Science in International Marketing from the University of Strathclyde, UK, and a Bachelor of Science in Psychology from the University of Southern Queensland, Australia. He is a Chartered Marketer accredited by the Chartered Institute of Marketing (CIM), UK, with extensive experience in international marketing, business development and global industrial expansion.
As Chief Marketing Officer and Director at Sembcorp Urban, Lawrence was part of the pioneering team behind the Singapore+1 framework with Batam and Bintan. He also contributed to the development of 22 overseas industrial estates across China, Indonesia and Vietnam, alongside the advancement of new projects in Thailand, Malaysia and Myanmar.
Earlier in his career, Lawrence served as Business Head for Asia Pacific at Bilcare Asia-Pacific, where he led the establishment of pharmaceutical packaging research and materials capabilities in the region. He also served as Head of the Convention and Exhibition Center at China World Trade Center in Beijing, where he was part of the start-up team for a USD 1 billion joint venture project.
Drawing on his cross-regional experience and strategic leadership across diverse industries, Lawrence brings valuable expertise in international market development, industrial investment and global business expansion.