Director of Client Relations and Business Development

Building client trust through a targeted market-entry approach
通过精准服务切入建立客户信任，助力海外业务拓展

The client is a Shenzhen-based IT company and a leading provider of AI-native intelligent data infrastructure in China. Built on next-generation distributed architecture, the company provides end-to-end data infrastructure and data management solutions to governments, enterprises, and institutions.

As the company expanded its overseas business, it required support with intellectual property protection, corporate secretarial services, Singapore market entry, and Employment Pass applications.

客户是一家总部位于深圳的IT企业，也是中国领先的 AI 原生智能数据基础设施厂商。公司基于新一代分布式架构，为政府、企业及各类机构提供端到端的数据基础设施及数据管理解决方案。
随着海外业务持续拓展，客户在知识产权保护、公司秘书、企业落地及就业准证（EP）申请等方面产生了专业服务需求。

The Challenge
项目挑战

The client had already incorporated its Singapore entity and paid service fees to another service provider, making it initially hesitant to switch its corporate secretarial services.

SIG Global needed to demonstrate its value through a specific and immediate business need while building the client’s confidence in its broader professional services.

在与 SIG Global 接洽前，客户已完成新加坡公司注册，并已向原服务机构支付相关服务费用，因此起初对于更换公司秘书服务机构持较为谨慎的态度。

SIG Global 需要通过客户当前的实际业务需求切入，先以具体服务建立专业信任，再进一步满足客户更广泛的企业服务需求

Our Approach
我们的服务方案

Through ongoing communication, SIG Global identified the client’s need to register trademarks for its AI products ahead of their overseas launch. The team used this as an opportunity to demonstrate SIG Global’s capabilities. From initial commercial discussions to full payment and successful submission of the trademark application, the process was completed within three weeks.

Expanding into Corporate Secretarial Services
Following the successful trademark engagement, the client developed greater confidence in SIG Global’s professional support and subsequently transferred its corporate secretarial services to SIG Global.

Identifying Further Business Needs
Through continued engagement, SIG Global identified that the client’s China entity had completed a Series A funding round and that its overseas business was expanding. This created additional requirements for Singapore market-entry support and Employment Pass applications.

Connecting the Client with EDB
To help the client better understand Singapore’s market-entry policies and available support, SIG Global proactively facilitated an introduction to the Singapore Economic Development Board (EDB).

在持续跟进过程中，SIG Global 了解到客户计划将AI产品推向海外市场，因此产生了商标注册需求。团队以商标注册服务作为切入点，让客户先体验 SIG Global 的专业服务。从商务洽谈、客户全款付款到成功提交商标注册申请，全流程仅耗时 3周。

进一步承接公司秘书服务
通过商标注册服务建立专业信任后，客户对 SIG Global 的服务能力更加认可，并随后将公司秘书服务转由 SIG Global 承接。

深入挖掘客户后续需求
在持续沟通的过程中，SIG Global 进一步了解到客户中国主体已完成A轮融资，且海外业务正在同步拓展，因此产生了新加坡市场落地及就业准证（EP）申请等进一步需求。

协助对接新加坡经济发展局（EDB）
为帮助客户更好地了解新加坡市场落地政策及相关支持，SIG Global 主动协助客户与新加坡经济发展局（EDB）进行对接，为其后续新加坡业务拓展提供支持。

The Results
项目成果

✓ Successfully converted an initially hesitant client into an ongoing corporate services engagement, beginning with trademark registration and expanding into corporate secretarial, market-entry, and Employment Pass support. The trademark application was submitted within