Director, Business Development and Client Relations

Building Client Trust Through a Targeted Market-Entry Approach

The client is a Shenzhen-based IT company and a leading provider of AI-native intelligent data infrastructure in China. Built on next-generation distributed architecture, the company delivers end-to-end data infrastructure and data management solutions to government bodies, enterprises and institutions.

As the company expanded its overseas operations, it required support with intellectual property protection, corporate secretarial services, Singapore market entry and Employment Pass applications.

The Challenge

The client had already incorporated its Singapore entity and paid service fees to another service provider, making it initially hesitant to switch corporate secretarial service providers.

SIG Global needed to demonstrate its value by addressing a specific and immediate business need while building the client’s confidence in its broader professional services.

Our Approach

Through ongoing communication, SIG Global identified the client’s need to register trademarks for its AI products ahead of their overseas launch. This presented an opportunity to demonstrate SIG Global’s capabilities through a clearly defined business requirement.

From initial commercial discussions to full payment and successful submission of the trademark application, the process was completed within three weeks.

Expanding into Corporate Secretarial Services

Following the successful trademark engagement, the client gained greater confidence in SIG Global’s professional support and subsequently transferred its corporate secretarial services to SIG Global.

Identifying Further Business Needs

Through continued engagement, SIG Global learned that the client’s China entity had completed a Series A funding round and that its overseas business was expanding. These developments created further requirements for Singapore market-entry support and Employment Pass applications.

Connecting the Client with EDB

To help the client better understand Singapore’s market-entry policies and available support, SIG Global proactively facilitated an introduction to the Singapore Economic Development Board (EDB).

The Results

SIG Global successfully built a relationship with an initially hesitant client, turning a specific trademark registration engagement into an ongoing professional services relationship.

The trademark application was submitted within three weeks, creating an opportunity for SIG Global to subsequently take on the client’s corporate secretarial services and identify further needs relating to Singapore market entry and Employment Pass applications.

Through a targeted, needs-based approach and continued engagement, SIG Global strengthened client trust and established a foundation for broader, long-term collaboration.